As BSNL has a number of websites at National Level and Circle level, we usually find it difficult to identify the correct website in which we have to make a complaint submission. Last day, I have also faced this issue. I have contacted officials and they have provided me the details of right channel through which we have to raise a complaint request. Please find the details below.

BSNL Websites for online booking of Generic Complaints

BSNL Websites for registering complaints related to payments

https://portal2.bsnl.in/myportal/complaint.do

BSNL website containing telephone numbers for various services complaint booking

https://selfcare.bsnl.co.in/tungsten/UI/facelets/contactUsBeforeLogin.xhtml

BSNL Customer Support Numbers

Land Line
1500 or 198 from BSNL mobile or Landline
1800-345-1500 from other operator mobile or Landline

GSM Postpaid / Prepaid
1503 from BSNL mobile or Landline
1800-180-1503 from other operator mobile or Landline

Broadband
1504 from BSNL mobile or Landline
1800-345-1504 from other operator mobile or Landline

Article

Paywalls for Media Websites

by Harikrishnan V

July 19, 2020

For decades, most of the media websites relied on advertising for revenue generation. When the competition increased, media organizations understand that this game is no longer a viable one. It was not able to meet the expenses with these revenue. This made organizations think about an alternative revenue source.

Generating direct revenue from Users was one option that get identified. To capitalize users on the content, Paywalls were introduced. Content made available only to people who makes payment. Aka a subscription model. Initially people were hesitant to make payments as alternative sources were available. But later when organizations conveyed the value to user, they became interested. Now direct revenue through subscriptions are a main source of revenue for many media websites.

Thinking about following this mode. Yes, there are platforms that can help you. All you have to do is subscribe to them and integrate it to your website.

Here are some of the paywall providers

Leaky Paywall
Website Link
Leaky paywall is being recognized as one of the most flexible paywall solution for publishers. It is equipped with metered paywall, powerful subscription options, subscriber management, payment gateway integrations etc.
Mediapass
Website Link
Odgen Newspapers Inc. , CBS, Gate House Media etc uses Mediapass service for enabling paywall in their media website. This platform is also equipped to protect against ad blockers and CPM compression.
Laterpay
Website Link
Laterpay is a service provider from Munich. They provide options for monetize content by both content creators and publishers.

Interested in paywalls and love to know about strategies to monetize your content, Drop an email to mail@hari.live

Article, Technology

State of Content Based Digital Marketing 2019-July

by Harikrishnan V

July 22, 2019

Digital marketing has diverged to content marketing now. Anywhere and everywhere we can see only content marketers. Content created by Brands and Individuals are now being consumed by Brands and Individuals who learns how to create marketing content. In short, most of the content marketing campaigns are not hitting targets. What may be the reason? Let’s check this out.

Multiple Contents – Single Source
Content authors rely on popular sources for fresh ideas. Once they have it, authors transform the ideas to their language. But the essence remains the same. When authors representing multiple organizations, does the same, It creates a pool of same content with different variations. A wise content consumer who is interested in genuine content can easily identify this. It ruins the reputation of brand, thus results in campaign failure.
Q: What is the way out ?
A: Create afresh content and relate it to real life cases.

Bad Idea of making influencer the center piece
Influencer marketing is on a hype now. Before going behind the hype, just think whether Influecer marketing works for you. If Yes, Identify the right kind of influencer. Not all influences are the same. Their exposure depends on the exposure. Influencer marketing can quickly boost brand awareness. At the same time, if not handled well, it will tarnish the reputation.

[Update in progress.. Please be patient]

BSNL Complaint Registration Websites