In the fast-paced world of sales, presales professionals are the hidden force that ensures success. As the knowledge keepers, it’s our job to make sure the sales team is well-equipped to face customers with confidence. From educating them on products to creating tools and resources that support their journey, sales enablement is a vital part…

Few months before, I have written an article about BANT. It's a life saver for anyone who are new to the journey of opportunity qualification. Being a framework that has been developed 5 decades before, it also comes with few limitations in evaluating the current customer. In modern age, the he way a customer makes…