Technology

State of Content Based Digital Marketing 2019-July

Digital marketing has diverged to content marketing now. Anywhere and everywhere we can see only content marketers. Content created by Brands and Individuals are now being consumed by Brands and Individuals who learns how to create marketing content. In short, most of the content marketing campaigns are not hitting targets. What may be the reason? Let’s check this out.

Multiple Contents – Single Source
Content authors rely on popular sources for fresh ideas. Once they have it, authors transform the ideas to their language. But the essence remains the same. When authors representing multiple organizations, does the same, It creates a pool of same content with different variations. A wise content consumer who is interested in genuine content can easily identify this. It ruins the reputation of brand, thus results in campaign failure.
Q: What is the way out ?
A: Create afresh content and relate it to real life cases.

Bad Idea of making influencer the center piece
Influencer marketing is on a hype now. Before going behind the hype, just think whether Influecer marketing works for you. If Yes, Identify the right kind of influencer. Not all influences are the same. Their exposure depends on the exposure. Influencer marketing can quickly boost brand awareness. At the same time, if not handled well, it will tarnish the reputation.

[Update in progress.. Please be patient]


Harikrishnan V

Management professional with an extra edge over technology and solution consulting. Over the years, Hari has helped many organizations in establishing their presence on digital media and expanding their business over geographies.

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