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5 questions you should as yourself before building a website

If you are a person who is planning to build a website, you should ask these 5 questions yourself before starting the agency hunt. This will not only save your cost but also your capital expenditure for building the website.

1. What is the core objective of building the website? Is it branding or lead capturing or content dissemination or digital commerce?
The requirements for these 4 cases are distinct. So your first answer is crucial.

2. Who are you planning to target through your website? What is their persona and what will be their expectations?
Understanding your target audience will help you to decide the kind of online experience they should prefer.

3. Who are your competitors on digital media? Are they of your same scale or higher one? What is their digital strategy?
If your competitors are too aggressive on digital media, you will have to devise a unique strategy that will help you to differentiate in the crowd.

4. What is your brand character? Is it defined? Do you have a brand guideline in place?Websites act as your digital identity.
If you have a perfect brand definition and guideline in place, you can demand a good output from the design agency. Or else, you have to keep on improvising their deliverable, which will be a time-consuming process for you and them

5. At last, will you have to spend money on marketing the website? If so, what is your planned marketing budget?
It’s quite usual that business owners will only factor in the cost for developing the website. But the sad fact is that merely building website will not yield results. You will have to invest in marketing. Or else it will be like owning a luxury car and without gas. The core objective will not be met.

If you need a support to gain clarity on your requirement, drop an email to for a consulting engagement. I can help you to clear the dark clouds during the initial phase.

Reviews, Technology

Zoho Notebook – The Evernote Alternative

When we have a handful of tasks and have to put heads into multiple conversations, it’s a mandate that we have to keep notes in an efficient manner. Earlier I used my dairy to record notes. But as the number of meetings increased, I found it difficult to manage it in a dairy. Also, I have to enter those details into the system to make it useful. It was at that time, I started thinking about a note-taking tool. I tried several tools both cloud and desktop versions. Being an avid fan of Linux, the tool’s compatibility with Linux was mandatory.  This search took almost 6 months. to figure out the issues with multiple tools and the practical difficulties I will have to face when I use it. At last, I found the one which I was looking for.

Here comes Zoho Notebook

  • Completely Free- Unlimited Customizable Notebooks
  • Desktop Apps for Linux, Windows, Mac- Image and File attachments
  • Mobile Apps for Android, iOS
  • Lightweight and intuitive
  • Hierarchical content structure
  • Intuitive User Interfaces
  • Feature Rich Text editor( Plain Text, Bullet Point, Checklist, etc)
  • Reminder Options
  • Secure Notes using passwords
  • Version tracking
  • Powerful search
  • Content synchronization

Zoho has confirmed that this tool will be free forever. So why wait to start using Zoho Notebook. All it promises is a premium experience at a Nil Cost.

[Image Courtesy :]


Choosing the right WebCMS for your business

My experience in WebCMS consulting is nearing a decade in this year. Over these years, I was fortunate to work with small businesses as well as MNC’s. Being into consulting, it’s my duty to clear the concerns of my clients. Of all the questions I had, there was one question that triggered the discussion and it is ‘Which CMS should we use for this project’. The multiplicity of options available in the market is creating confusion for business owners. Through this article, I am trying to address this question.

[Declaration: The ones mentioned below are just pointers. Based on the complexities in the requirement, the CMS suggestions can change.]

Even though there are many distinct factors that affect the decision to choose a CMS, I am trying to drill it down to simple terms using the user persona.

If you are a professional, who needs a website to just showcase your works, you can go with services like WiX or Square Space

If you are an aspiring entrepreneur, who plans to start a digital commerce business that involves sales of products, start with a SaaS platform like Shopify,  Big Commerce Weebly, Ship Rocket, etc. On having great profits, think about moving to a platform powered by Magento or Opencart.

If you are an entrepreneur who wishes to have a corporate website and generate leads from that website, go with WordPress.

If you are an entrepreneur, who wishes to start a digitally native business that has highly custom requirements, go with Laravel, Typo3 or similar frameworks.

If you are an entrepreneur planning to start a media portal go with WordPress. If you are planning to scale it up rapidly using a mobile app, start with Drupal.

If you are a corporate who has a plan to modernize the entire digital ecosystem, go with Drupal, Joomla, TYPO3 or .Net based CMS solutions.

If you are a corporate, who has a solid budget to enhance the entire customer experience, go with Adobe Experience Manager

I may have missed many user persona and CMS names. But this list will be helpful for someone who is just starting to think about establishing a digital identity.


State of Content Based Digital Marketing 2019-July

Digital marketing has diverged to content marketing now. Anywhere and everywhere we can see only content marketers. Content created by Brands and Individuals are now being consumed by Brands and Individuals who learns how to create marketing content. In short, most of the content marketing campaigns are not hitting targets. What may be the reason? Let’s check this out.

Multiple Contents – Single Source
Content authors rely on popular sources for fresh ideas. Once they have it, authors transform the ideas to their language. But the essence remains the same. When authors representing multiple organizations, does the same, It creates a pool of same content with different variations. A wise content consumer who is interested in genuine content can easily identify this. It ruins the reputation of brand, thus results in campaign failure.
Q: What is the way out ?
A: Create afresh content and relate it to real life cases.

Bad Idea of making influencer the center piece
Influencer marketing is on a hype now. Before going behind the hype, just think whether Influecer marketing works for you. If Yes, Identify the right kind of influencer. Not all influences are the same. Their exposure depends on the exposure. Influencer marketing can quickly boost brand awareness. At the same time, if not handled well, it will tarnish the reputation.

[Update in progress.. Please be patient]


Looking for free CRM.? Try Hubspot

Hubspot is well known for its marketing automation capabilities. Hubspot also provides a CRM service that helps organizations to manage their customer information. Being free, you may expect some limitations. But in true sense it’s completely free. That too hosted in cloud.

Here are the features it provide

  1. Store and manage upto 10 lakh contacts
  2. Record the whole customer journey.
  3. Integrate Gmail and other major email clients
  4. Log every activity of a contact
  5. Initiate chat with prospects and customers.

Leverage these kind of tools to empower your sales team. Let this be a start of digital transformation.

Click here to know more about HUBSPOT CRM


How to execute .sh files in Linux(Ubuntu)

You may encounter with a .sh file several times when you try to download an application/software for linux. .sh files are shell script files for Unix-based operating systems. There are 2 ways in which it can be executed.  One is by using the terminal and another is by using the GUI of the operating system.

1. Using Terminal

Step 1: Open Terminal
Step 2: For giving permission to execute your script, Type this in the terminal. Remember to give your file path.
chmod +x /path/to/
Step 3: Execute the script. Just point your file location.
Eg:  /path/to/

2. Using GUI

Step 1 : Locate the file in your system. Step 2 :  For giving permission to execute your script,
Right-click on the fileSelect Properties
Select Permissions
Select Allow executing file as a program Once its done, close the Properties window Step 3: Double-click the file. A dialog will pop up giving you the option to run the script in a terminal. Go with it. It’s all done. Note: Not all files are safe to install. Verify the original source before executing these type of files.


Meet Mautic: The Open Source Marketing Automation Tool

Looking for an alternative for Hubspot.? Try Mautic. It’s a free and open source marketing automation tool. Mautic will help you in personalizing customer experiences, that will result in driving more leads from your customers.

Type: Marketing Automation Tool
Platform: PHP
Licensing fee: 100% free. No strings attached.
Deployment: Self Hosted

  • Contact Tracking & Nurturing
  • Managing Marketing Campaign
  • Building Dripflow Programs
  • Integrating Social Media Channels
  • Managing Landing Pages and Digital Assets

Why wait, try one of the most powerful marketing tools available now. Click Here to visit Mautic website


Perspective API : The abusive content hunter

Abusive or Toxic conversations in a web platform are always a head ache for site owners. It will not only spoil the online reputation, but also welcome a lot of other problems. Here is a service from Google named Perspective API. It’s an API service that helps in identifying the ‘Toxic’ factor in your conversations. Perspective API uses machine learning to spot abuse and harassment web platforms. It delivers a ‘Toxic Score’ for a conversation. Web administrator can use this score to provide real time feedback to participants in the conversation. On configuring Perspective API on your platform, you can identify and eliminate toxic/abusive conversations with an ease.

Platform: API based


Automated testing using Behat

BEHAT is an automated testing framework for PHP. Behat is used for functional testing. Behat is open source as well as it can be expanded using extensions. It works on the principle, Behavior Driven Development. Behat requirement documents are written in a language called Gherkin. Gherkin is plain English formatted in a specific way so that the Behat software can parse it. It will require programmers support to implement it.

More information is available at Behat Official website.


How to send Ebooks to Amazon Kindle using Emails

It’s quite easy. Just follow the steps given below

Step 1: Find the email address of your Kindle

  • Login to your Amazon account.
  • Navigate to [if Indian account , ]
  • Navigate to Your Devices >> Kindle>> Next to “Email,” you’ll find the Kindle’s email address.

Step 2: Add your email id [from which you will send books] to approved email list.
After locating Kindle Settings >> Approved Personal Document E-mail List >> Add email, if your email id doesn’t exist there.

Step 3 : Send the email.

For different file formats, you will have to send different emails.

  1. Mobi Format
    Just attach the file, add a subject line and send it to Kindle’s email. No email body text needed.
  2. PDF format
    Option 1 : Retain graphics and structure as it is.
    Just attach the file, add a subject line and send it to Kindle’s email. No email body text needed.
    Option 2 : Convert the pdf to kindle format for better readability. This will result in loosing the default page structure and formatting.
    Attach the file, add the subject line as convert and send it to Kindle’s email. No email body text needed.
  3. EPUB Format
    Amazon Kindle by default accepts .mobi format. So convert that book to .mobi format using some converter. Eg: Calibre, .
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